Iceberg Strategy

Iceberg Strategy specialises in the creation and application of behavioural datasets to understand the human drivers of customer profitability.  We excel at gathering data from new and unexpected sources to create deep and dynamic measures of profitability that drive value from customer relationships and internal practices.

We offer consulting, analytics and in-house software solutions that are focused on measuring and enhancing the profitability of customer relationships through a better understanding of customer behaviour.

Specialisations

1. Insight
2. Strategy
3. Innovation 
4. Marketing
5. Loyalty
6. Economics
7. Data commercialisation
8. Public relations
9. Strategic data reviews
   

Sectors

1. Retail banking
   
2. Insurance
3. Retail 
4. Online businesses
5. Government
6. Agencies
   

Never start from scratch, never off the peg

We believe that each client should have a solution that is tailored to the unique needs and aspirations of their business.   We bring our experience, capabilities and solutions to each project while always ensuring that each client has unique recommendations and implementation.  This helps to ensure that clients gain real competitive advantage from working with us.